MacGuffin
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- Joined
- Mar 29, 2008
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- Wilhelmshaven, Germany
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- '17 Ford Mustang GT Fastback
Yeah, I've always pronounced it the same way as it is shown on Top Gear (IIRC). The "ou" sound of "ouch" + dee. Never heard it any other way. Maybe it's pronounced differently in German?
"Audi" isn't German, though, it's Latin and means "listen".
The predecessor of Audi was German pre-war luxury carmaker Horch, named after founder August Horch. Horch in German also means "listen".
Today's "Audi" brand name therefore is a play of words to get around the law relating to the use of the name "Horch". That was necessary because August Horch left the company after quarrels with his board and no longer possessed the right to build cars under his name.
There have been thoughts in the Volkswagen management to revive the "Horch" brand name for a luxury subsidiary, like what Mercedes does with Maybach. But as far as I know the plan has been cancelled.
So how you spell Audi, is how you spell Latin. And since no one today has the faintest idea, how the ancient Romans spelled Latin, it's merely free for interpretation these days.
OUdie or AWdie... who cares?
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