Exactly this. I have no love for the IOC, and I sympathize with any people of religion/race/creed/sexuality/whatever ketchup they prefer being marginalized and treated unfairly, but I find the international power of this story to just smack of self-righteousness on the part of the LBGT community. Where were everyone's voices while China was forcibly extricating Tibetans from their homes, and physically beating them down just for protesting their treatment in their own (co-opted) land? How about the millions (literal, not figurative) of other disenfranchised peoples of China getting any representation before those Olympics.
Again, I have no issue with the protest and complain against Russia for this issue. And if somehow the IOC were pressured into evacuating the Russian Olympics, I'd tip my hat to said "protestants" (sorry, couldn't resist) for "winning one" for the forces of good, as it were. But I'm not prepared to put much thought or care into this given a) the loooong history of the IOC not giving a damn, and b) an equally long history of people around the world not giving a crap about any other peoples' human rights being trampled if it doesn't somehow affect them directly (or even indirectly).