Hmm, who's the S8 actually aimed at, or who's going to be buying it? 60-year-old CEO's of multinational companies who want something sporty yet dignified to waft from one meeting to another. In other words, they want a car that perfectly compliments their Italian designer suits and expensive watches, while giving them a bit of a tingle through the right foot should they so desire.
Does this serve this purpose? Look at it. Thing has more grilles than a factory manufacturing grated cheese and it looks like the winner of a design competition for 10-year-olds. If this was meant to be a supercar, the design would be acceptable (yet ugly), since they're meant to be the over-the-top machines driven 30 days a year down the high street catching everyone's eye. This, again, is meant to be just the hotted-up, more racy version of a business express that's still driven every day, usually on relatively boring trips to visit branch offices or factories. It may serve it's purpose beautifully, these cars always seem to, however, as a design exercise, it's rubbish. Compared to this, the R8 is very sleek and unpretentious. Hell, this thing makes the Porsche Cayenne look like something you could put into an art publication, and I do think that at that point, something's quite badly screwed up.
I also think the monster versions of German executive saloons are slowly losing their appeal with the introduction of monster bodykits and other bits that give away their status straight away. The old RS's were much more menacing, with the first impression of "oh, that's an Audi with some go-faster bits stuck on" and boom, there's blinding performance coming your way. It really is a shame that they're slowly drifting to making cars lacking that surprise element.