Because you know, GM is willing to invest millions and millions of dollars into market research, R&D, federal safety standards and focus grouping because a bunch of assholes on the Internet clicked a button on Facebook.
100,000 people? Sure. Let's say 25% of them are actually financially stable enough to buy and finance a new car. How many of them do you think will actually buy a niche vehicle like the ElCo, with only two seats and minimal, exposed cargo space with a thumping V8? 15%? 10%?
But hey, the SSR, GTO, Saturn Astra and the pair of Pontiac Solstice concept cars were all resounding sales successes that proved how much enthusiasts had their pulse firmly on the American car market.
Maybe I'm looking into this too much, of course. But then again, every major world event and marketing campaign is created solely through Facebook.